AVON - Violet Month - Transgender Health
Role: Creative Direction
Violet Month's Cancer Prevention Campaign Focuses on Transgender People. The month of October is known for the breast cancer campaign, and uses the color "pink" as a code. November, on the other hand, uses the color "blue" to alert men about prostate cancer. We created the "Violet Month", which speaks to the transgender public, bringing these people out of invisibility.
AVON - Todo Mundo Tem Peito - Breast Cancer Prevention
Role: Creative Direction
Breast Cancer Prevention Campaign. Based on true stories, it tells the story of 4 women who are in different stages of treatment. The expression "to have breasts" in Brazil also means "to have courage".
AVON - Juliette
Juliette is a Brazilian makeup artist that won Big Brother Brazil and left the show with 24 million followers on Instagram. This film launched the first action on partnership with Avon.