Print – Itaú Personal Insurance
Itaú Insurance provides 45% discount for people over 35 years old. We made a campaign with multiple choice ads based on popular Brazilian TV programs, which were aired some time ago. In order to know the answer, people would have to be old enough to have watched these TV shows.
Copy:
Did you use to watch Telecatch?
(a) What’s this? A new telephone company?
(b) Yes. Ted Boy Marino was my idol.
(c) Are you kidding me?
If you got it right, you might be over 35 years old. And your Itaucar Insurance may be up to 45% cheaper.
Copy:
Have you ever worn these socks?
(a) Only when I didn’t have another option.
(b) Yes. Partying on Saturday nights
(c) In Carnival.
If you got it right, you might be over 35 years old. And your Itaucar Insurance may be up to 45% cheaper.