Film - Elvis
Film campaign for Valentine’s Day.
Print - Elvis
Print ad for Valentine’s Day
Case - Fim de Semana Abusado (Excessive Weekend)
We needed to create a hard sell campaign without losing the brand’s vibrating personality.
We created the concept ‘Pop Fashion’, where the most listened rhythms by the target, such as the Rio de Janeiro funk, were associated to features of “fashion films”.
The songs copyrights were purchased and the lyrics were adapted for the “Excessive Weekend” campaign.
The campaign was aired for 2 years.
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Films for “Excessive Weekend” Campaign.