Case – Achados Marisa

The expression "Achados" means a discovery, a bargain. Something found at a low price, but that seems to have a higher value.

The campaign “Achados Marisa” was created to change the consumer’s perception regarding Marisa stores. It has always been known for selling lingerie and pajamas but needed to be identified as a brand that offers fashion at very tempting prices.

We made a deal with the main fashion magazines, like: Vogue, Marie Claire and Glamour. The magazines worked as fashion curators choosing the most fashionable items for each week offers.

An integrated campaign platform with TV spots, print ads, public relations, as well as visual and digital merchandising. In addition to the content produced by the magazines themselves: fashion editorials composed of Marisa clothing.

The campaign promotional items were sold out in the stores in only 2 days.